Filmo
Australia's first live shopping app — where live video meets checkout. Watch a stream, tap a product, buy without leaving the moment.
Year - 2021
Scope - Product Design & Research
Role - Sole Designer
Client - Filmo
Platform - iOS & Web
Challenge
The app buried the shopping. Comments took over the screen, products showed no detail or price, and the UI had drifted from the brand. Watching and buying felt like two separate apps.
What I Did
Rebuilt it around a single screen — live video, comments, and product details together. Clear product cards, consistent controls, and one flow to pick colour, size, and quantity, working across mobile and desktop.
Outcome
A consistent, shoppable live experience where users could browse, chat, and check out without ever breaking the stream.
What we had Before
